Madhuri Mania
 
Madhuri Dixit's decision to move - bag and baggage included - to India, has sparked off all kinds of rumours and speculations.
The actress is shifting base from Denver, USA to Mumbai permanently, early next month along with her husband Dr Shriram Nene and their sons Ryan and Arin. Dr Nene, a US citizen and a cardiovascular surgeon has never lived in India before. So what gives?
In a telephonic chat, Madhuri clears the air. Read on...

 
I was just out of college, on my first job, when I met Gautam Rajadhyaksha. He was imperious, immaculately turned out and impatient with little twits.

 
Well-known photographer Gautam Rajadhyaksha speaks to Sandhya Iyer about his favourite actress Madhuri Dixit and his foray into Marathi films

 
Madhuri gets to know of her dear friend and in many ways, mentor Gautam Rajadhyaksha's, death late in the evening in the US. Her first reaction is of disbelief. "I can't believe he's gone! He was still so young and vibrant. The last time we spoke he was so excited the school he was starting in Pune. Now he has left behind so much unfinished business, and so many memories."

 
"A sign of a celebrity is that his name is often worth more than his services. He is an omnipresent feature of society, blazing lasting impressions in the memories of all who cross its path."

Celebrity endorsements are solely for the purpose of uplifting the image of a product or a brand. The celebrity can be a public figure or a locally famous personality. The endorsements can be either testimonials, TVCs, mentions etc. Celebrity endorsement if used effectively, makes the brand stand out, galvanizes brand recall and facilitates instant awareness. To achieve this, the marketer needs to be really disciplined in choice of a celebrity. Hence the right use of celebrity can escalate the Unique Selling Proposition of a brand to new heights; but a cursory orientation of a celebrity with a brand may prove to be claustrophobic for the brand. A celebrity is a means to an end, and not an end in himself / herself.

 
Sundays hold great importance for actor Madhuri Dixit Nene. The reason, the actor explains is simple. “As an actor I’d forgotten what Sundays are like. I’d worked round the clock and on all days. The day of the week had stopped mattering to me,” she reveals.

 
Madhuri Dixit was at the peak of her career when she married Shriram Madhav Nene and decided to leave Bollywood to head to Denver, US. That was in 1999. Now, over a decade later, the actor has increased the frequency of her trips to Mumbai; some for work, some for her family.

 
The dhak- dhak girl will once again be seen on the small screen but this time encouraging the girls on a culinary reality show. The show is set to kick off in September. Madhuri Dixit shares her cooking skills and talks about some food related fun incidents.

 
There has been talk in B-town about Madhuri signing up for the remakes of Satte Pe Satta and Ishqiya, she is quick to deny the same. “Let me clarify that I haven’t been approached for these roles, and I haven’t got the script yet. I have watched Ishqiya and loved it. I haven’t signed anything yet. Once I sign a film, I will announce it the very same evening. There is nothing to announce as of now,” she quips.

 
Wonder, what makes Madhuri Dixit, a perfect celebrity, a lovely wife and an adorable mother? The answer is ‘Food’. Yes, the art of cooking has made her just the right home maker, though the actress confesses that she indulged into cooking, only after her marriage. Madhuri shares little details about how food has always been an important part of her lifestyle, what food gets her closer to her husband, and what is the diet that helps her remain beautiful.